Google Ads Course
Easy Skills is a leading digital training institute dedicated to providing practical, industry-relevant education in digital marketing and web development.
Google Ads Course
Get hands-on experience in setting up and managing paid ad campaigns on Google. Learn about keywords, ad groups, budgeting, performance tracking, and conversion optimization.
- Complete Module (10 Hours)
- Beginner Level
- Mode: Online / Offline
- English, Kannada, Hindi
₹ 10,000 (Online)
₹ 20,000 (Offline) Course Curriculum
Comprehensive modules covering all aspects of digital marketing course
- What is Google Ads & how it works
- Google Ads ecosystem: Search, Display, Video, Shopping, App
- Ad auction & quality score explained
- Setting up your Google Ads account
- Navigating the Google Ads dashboard
- Understanding buyer intent
- Keyword match types (Broad, Phrase, Exact, Negative)
- Using Google Keyword Planner
- Organizing keywords into ad groups
- Competitor analysis basics
- Creating a Search campaign
- Writing high-converting ad copy (Headlines, Descriptions, Extensions)
- Setting bids and budgets
- Ad scheduling and geo-targeting
- Using conversion tracking
- Split testing and optimization
- Real-time case study walkthrough
- Introduction to Google Display Network (GDN)
- Banner ads vs. responsive display ads
- Audience targeting (affinity, in-market, remarketing)
- Placement targeting and exclusions
- Ad creative guidelines and tools (Canva, Google Ads Creative Studio)
- Performance analysis
- Setting up a Video campaign in Google Ads
- Ad types: Skippable, Non-skippable, Bumper Ads, In-feed video ads
- Audience targeting for YouTube ads
- Linking Google Ads to YouTube Channel
- Best practices for video length, CTAs, and thumbnails
- Understanding view rate, watch time, conversions
- Google Analytics + Google Ads integration
- UTM parameters and conversion tracking
- Custom reports & dashboards
- Optimizing campaigns based on data
- Smart bidding strategies (Target CPA, ROAS, Maximize Conversions)
- Launching a demo campaign (Search or Display)
- Troubleshooting common ad disapprovals
- Google Ads certification guidance
- Course completion certificate from Easy Skills
Learning Outcomes
What you’ll achieve after completing this course
- Master fundamentals of digital marketing
- Create and manage social media campaigns
- Understand SEO basics and implementation
- Use Google Analytics and other tools
- Develop content marketing strategies
- Build email marketing campaigns
Prerequisites
What you need before starting this course
- Basic computer knowledge
- Internet browsing skills
Certification
Industry-recognized certificate upon completion
Google Ads Certificate from Easy Skills
This certificate validates your skills and can be shared on LinkedIn, added to your resume, and used for career advancement.
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