Digital Marketing Course

Easy Skills is a leading digital training institute dedicated to providing practical, industry-relevant education in digital marketing and web development.

Digital Marketing Course

 Learn the foundations of digital marketing including social media, email marketing, content creation, basic SEO, and analytics. Perfect for beginners looking to step into the digital space.
₹ 15,000 (Online)
₹ 25,000 (Offline)

Course Curriculum

Comprehensive modules covering all aspects of digital marketing course
  • What is digital marketing?

  • Traditional vs. digital marketing

  • Digital marketing channels overview

  • Scope and career opportunities
  • Importance of a website in digital marketing

  • Domain & hosting basics

  • Intro to WordPress dashboard

  • Creating a simple webpage (demo)
  • Understanding major platforms: Facebook, Instagram, LinkedIn, Twitter

  • Creating business pages & profiles

  • Content creation basics: posts, reels, stories

  • Content calendar planning

  • Engagement strategies & community building

  • Tools for social media management (Canva, Meta Business Suite)
  • What is SEO? Why is it important?

  • On-page SEO fundamentals: keywords, meta tags, headings, URL structure

  • Off-page SEO overview: backlinks, social signals

  • SEO tools intro: Google Search Console, Ubersuggest

  • Blog writing basics for SEO
  • Google Analytics (GA4) overview

  • Google Search Console setup

  • Intro to Google My Business

  • Understanding website performance metrics

  • Setting up goals and tracking visitors
  • Importance of email marketing

  • Email marketing platforms (Mailchimp, Sender)

  • Creating email campaigns and newsletters

  • Building and segmenting email lists

  • Best practices: subject lines, CTAs, design
  • Paid Ads vs. Organic Marketing

  • Basics of Google Ads (search & display intro)

  • Basics of Meta Ads (Facebook & Instagram)

  • Understanding audience targeting

  • Budget planning and ad creatives
  • Content types: blogs, videos, infographics, memes

  • Creating engaging & valuable content

  • Copywriting tips for social media and ads

  • Tools: Canva, Grammarly, ChatGPT basics
  • Creating a basic digital marketing plan
  • Case study discussion: real campaign examples
  • Resume & portfolio building tips
  • Freelancing vs. jobs: what to choose?
  • Certification guidance
  • Create and present a mini digital campaign

  • Hands-on task using social media, basic SEO & email tools

  • Feedback from trainer

  • Course completion certificate

Learning Outcomes

What you’ll achieve after completing this course

Prerequisites

What you need before starting this course

Certification

Industry-recognized certificate upon completion
Digital Marketing Certificate from Easy Skills

This certificate validates your skills and can be shared on LinkedIn, added to your resume, and used for career advancement.

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