Meta Ads Course
Easy Skills is a leading digital training institute dedicated to providing practical, industry-relevant education in digital marketing and web development.
Meta Ads Course
Learn how to create and manage powerful ad campaigns on Facebook and Instagram. Discover audience targeting, A/B testing, budget planning, and analytics to drive business results.
- Complete Module (10 Hours)
- Beginner Level
- Mode: Online / Offline
- English, Kannada, Hindi
₹ 10,000 (Online)
₹ 20,000 (Offline) Course Curriculum
Comprehensive modules covering all aspects of digital marketing course
- What are Meta Ads? Why advertise on Facebook & Instagram?
- Understanding Meta platforms: Facebook, Instagram, Messenger, Audience Network
- Organic vs. Paid reach
- Case studies of successful campaigns
- Creating & verifying Business Manager account
- Setting up ad accounts, pages, and assets
- Roles, permissions, and security best practices
- Payment setup and billing settings
- Campaign → Ad Set → Ad hierarchy explained
- Choosing the right objective:
- Awareness (Brand Awareness, Reach)
- Consideration (Traffic, Engagement, Video Views, Leads, Messages)
- Conversion (Sales, App Installs)
- Awareness (Brand Awareness, Reach)
- When to use what objective?
- Core audiences (Location, Age, Gender, Interests, Behaviors)
- Custom audiences (Website traffic, Customer lists, Video views)
- Lookalike audiences – creation & scaling
- Audience testing and exclusions
- Ad types: Image, Carousel, Video, Slideshow, Collection
- Best practices for creatives and visuals
- Writing effective ad copy (Headline, Primary Text, CTA)
- Designing creatives using Canva & Meta Creative Hub
- Ad specifications for Facebook & Instagram placements
- Budget types: Daily vs. Lifetime
- Manual vs. Automatic placements
- Device, location & language targeting
- Ad scheduling and time zone optimization
- What is Meta Pixel and why it’s important
- Installing Pixel on WordPress/Shopify
- Setting up standard and custom events
- Conversion tracking for lead forms, purchases, sign-ups
- Verifying domains & event prioritization (iOS 14 update)
- Creating Lead Form campaigns
- Instant Forms vs. Landing Page forms
- Questions, custom fields & CRM integration
- Exporting leads and follow-up strategies
- Understanding metrics: CTR, CPC, CPM, ROAS
- Analyzing results in Ads Manager
- A/B testing ads (copy, creative, audience)
- Retargeting strategies for website visitors & engagement
- Scaling winning campaigns effectively
- Create & present a complete ad campaign (Search or Lead Gen)
- Troubleshooting ad rejections and policy issues
- Meta Blueprint Certification guidance
- Course completion certificate from Easy Skills
Learning Outcomes
What you’ll achieve after completing this course
- Master fundamentals of digital marketing
- Create and manage social media campaigns
- Understand SEO basics and implementation
- Use Google Analytics and other tools
- Develop content marketing strategies
- Build email marketing campaigns
Prerequisites
What you need before starting this course
- Basic computer knowledge
- Internet browsing skills
Certification
Industry-recognized certificate upon completion
Meta Ads Certificate from Easy Skills
This certificate validates your skills and can be shared on LinkedIn, added to your resume, and used for career advancement.
Ready to Start Your Digital Journey?
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