• Evolution & scope of digital marketing
  
  
• Digital sales funnel: Awareness to Conversion
  
  
• Understanding consumer behavior online
  
  
• Building an integrated marketing strategy
  
  
• Digital Marketing career paths and opportunities

• Importance of user-friendly websites in marketing
  
  
• WordPress setup & page builder tools
  
  
• Designing landing pages for conversions
  
  
• Lead capture forms & CTA integration
  
  
• Basic analytics and site performance optimization

• In-depth keyword research (tools: Ubersuggest, SEMrush)
  
  
• On-page SEO: site structure, schema markup, core web vitals
  
  
• Technical SEO: XML sitemap, robots.txt, mobile friendliness
  
  
• Off-page SEO: backlink strategies, guest posting
  
  
• Local SEO & Google Business Profile optimization
  
  
• SEO performance tracking and reporting (GSC, GA4)

Google Ads account setup & structure

Campaign types: Search, Display, YouTube

Keyword match types, bidding strategies

Writing effective ad copy

Conversion tracking, remarketing

A/B testing and performance optimization

Google Ads dashboard & reporting

• Facebook Business Manager setup
  
  
• Ad types: image, carousel, video, lead forms
  
  
• Audience targeting & lookalike audiences
  
  
• Budget management & ad scheduling
  
  
• Ad creative design using Canva
  
  
• Pixel installation and conversion tracking
  
  
• Campaign performance analysis

• Email marketing tools: Mailchimp, Sender, ConvertKit
  
  
• List building & segmentation
  
  
• Campaign setup: newsletters, drip campaigns
  
  
• Email automation workflows
  
  
• A/B testing and email deliverability
  
  
• GDPR & spam compliance tips

• Platform-specific strategies: Instagram, LinkedIn, YouTube, Twitter
  
  
• Content pillars and planning
  
  
• Organic growth vs. paid promotions
  
  
• Influencer marketing & collaborations
  
  
• Community building and reputation management
  
  
• Social media analytics tools (Meta Insights, LinkedIn Analytics)

• Content types and goals (blogs, reels, videos, infographics)
  
  
• Writing content that converts (headline + CTA)
  
  
• Tools: Canva, Grammarly, ChatGPT, Surfer SEO
  
  
• Repurposing content across platforms
  
  
• Editorial calendar planning

• Google Analytics 4 deep dive
  
  
• Understanding user behavior & traffic sources
  
  
• UTM tracking & campaign attribution
  
  
• Custom dashboards & reports
  
  
• Tools: Google Tag Manager, Hotjar, Data Studio

• Creating a digital marketing portfolio
  
  
• Freelancing platforms: Upwork, Fiverr, LinkedIn
  
  
• How to price your services and pitch clients
  
  
• Resume & LinkedIn optimization for digital jobs
  
  
• Certification guidance: Google, Meta, HubSpot

• Plan and execute a complete digital campaign
  
  
• Includes SEO, paid ads, email & content strategy
  
  
• Submit reports, analytics & present to trainer
  
  
• Final evaluation + certification of completion