Advanced SEO Course
Leading digital training institute dedicated to providing practical, industry-relevant education in digital marketing and web development.
Advanced SEO Course
Dive deep into Search Engine Optimization strategies to rank websites higher on Google. Learn keyword research, on-page SEO, off-page SEO, backlinks, technical SEO, and tools like Google Search Console.
- 45 Days (30 Hours)
- Beginner Level
- 9 Modules
- English, Kannada, Hindi
₹ 15,000 (Online)
₹ 25,000 (Offline)
Course Curriculum
Comprehensive modules covering all aspects of Advanced SEO Course
- How search engines work (crawling, indexing, ranking)
- What is SEO? Types: On-page, Off-page, Technical
- Algorithm updates and Google’s ranking factors
- Understanding search intent and SERP features
- SEO vs SEM
- Short-tail vs. long-tail keywords
- Using keyword tools: Ubersuggest, Google Keyword Planner, SEMrush
- Analyzing search volume, CPC, and competition
- Competitor research techniques and tools
- Building keyword clusters and mapping to pages
- Title tags, meta descriptions, header tags (H1–H6)
- URL structure & internal linking
- Image optimization (alt tags, file names, size)
- Content optimization: keyword density, LSI keywords, readability
- Schema markup & rich snippets
- SEO plugins: Yoast SEO / RankMath for WordPress
- Content audit checklist
- Crawlability & indexability
- Creating and submitting XML sitemaps
- Robots.txt and canonical tags
- Mobile-first indexing
- Core Web Vitals: speed, interactivity, stability
- Site architecture, breadcrumb structure
- Using Screaming Frog & Google Search Console for audits
- Importance of backlinks & link equity
- Types of backlinks: dofollow vs. nofollow
- White-hat link building strategies
- Guest posting
- Broken link building
- Outreach techniques
- Guest posting
- Social bookmarking, forums, business listings
- Avoiding toxic backlinks and disavow process
- Optimizing Google Business Profile
- NAP consistency & local citations
- Reviews, maps ranking factors
- Local keywords & content strategy
- Hyperlocal link-building methods
- Google Search Console: index coverage, performance, manual actions
- Google Analytics: traffic analysis & behavior
- Ubersuggest, SEMrush: keyword tracking, site audits
- Creating SEO reports for clients or internal teams
- Tracking progress: keyword rankings, traffic, conversions
- SEO audit & strategy plan for a sample website
- On-page + off-page improvement tasks
- Presentation and feedback from trainer
- Course completion certificate from Easy Skills
Learning Outcomes
What you’ll achieve after completing this course
- Master fundamentals of digital marketing
- Create and manage social media campaigns
- Understand SEO basics and implementation
- Use Google Analytics and other tools
- Develop content marketing strategies
- Build email marketing campaigns
Prerequisites
What you need before starting this course
- Basic computer knowledge
- Internet browsing skills
Certification
Industry-recognized certificate upon completion
Advanced SEO Specialist Certificate
This certificate validates your skills and can be shared on LinkedIn, added to your resume, and used for career advancement.
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